Competitor Analysis: Turning Insights Into Actions

Much has been discussed in this week’s series on competitor analysis. This post will go into more detail about how to use the tactics and tools to drive meaningful action, as well as looking at bidding on competitive brand terms and the trademark issues associated with this tactic.   Take Action On Competitor Messaging It’s […]

Competitor Analysis: 8 Awesome Third Party Tools

My last post discussed three awesome AdWords tools for gaining and leveraging competitive insights. In this post, we’ll take a look at a number of popular third party tools. Analyzing the competition from a multitude of vantage points can be super helpful in gaining a complete picture of where you stand in the competitive landscape. […]

Competitor Analysis: Three Awesome AdWords Competitive Reports

Yesterday’s post touched on how your competitor’s performance affects your own when participating in AdWords auctions. Beyond maintaining healthy Quality Scores by adhering to best practices, it’s also helpful to understand the various resources on offer within AdWords for assessing competitor performance against your own. AdWords provides a number of helpful tools for this:   […]

Competitor Analysis: How Competitors Influence Advertising Costs

One of the great things about AdWords is that it gives smaller advertisers a chance to compete with big players by maintaining a high level of quality throughout their account and website. If the amount advertisers paid for clicks on their ads was based solely on bids, AdWords would be a monopoly auction in which […]

Competitor Analysis: Assessing the Competitive Landscape

This week’s series will focus on using competitive data from a variety of sources to inform your pay-per-click strategy. We’ll cover a number of ways to collect this data, and how to use it to gain and maintain a competitive edge. It’s critical to understand your online advertising performance in context. When you fire up […]