Remarketing: AdWords for Video

You’re probably aware of how powerful remarketing via text and image ads on the GDN can be. (If not, you should definitely check out my previous blog on the topic.) AdWords for Video — Google’s video ad serving solution for YouTube and the GDN — provides a number of additional opportunities to up-level your remarketing efforts. Advertisers […]

Remarketing: Add Audiences to Search Campaigns with RLSA

When people talk about Remarketing, they’re usually referring to the Google Display Network or Facebook Website Custom Audiences (WCA) campaigns. However, Google recently released a new product called Remarketing For Search Ads (RLSA) that allows advertisers to apply Remarketing lists (created via the Google AdWords remarketing snippet) to Search campaigns. Search ads are still triggered […]

Remarketing: How To Set Up Awesome Campaigns

The previous post discussed best practices and strategy for developing awesome audience lists via Adwords Remarketing and Google Analytics. In this post we’ll discuss bidding strategy and how lists can be combined with other Google Display Network targeting options for hyper-relevant ad serving.   Bidding As with any instance in which AdWords is given the […]

Remarketing: How To Create Awesome Audience Lists

Our last post introduced Remarketing as a powerful tool for driving conversions and building relationships by targeting ads to users who’ve already visited your website. In this post we’ll go over the best practices and a few advanced tactics for building awesome Remarketing lists. To refresh, users tagged with your Remarketing cookies fall into a […]

Introduction to Remarketing

This post will serve as the first in our five part series about Remarketing. Here, we’ll cover the concept and explore the potential of this powerful feature. Remarketing is the process of showing ads to users who’ve already visited your website. When used effectively, it can be a powerful conversion driver because you’re targeting people […]